New Report Makes Businesses Go Boom!
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Galena, MD (Havens Communications) Tuesday, June 08, 2010 4:25:26 PM
Andy Havens, founder and owner of Havens Communications today announced the release of "Luring Prospects with a Bait Piece". The free report shows how to create a "bait piece" -- a key marketing tool designed to help small and mid-size businesses go BOOM! The report also helps business owners and executives determine what type of bait piece best suits their needs. Finally, the report shows how to use your bait piece to create a feeding frenzy.
Havens, a veteran marketer experienced in tough economies, wrote the report in response to cries for help from small and mid-sized businesses. "The economy has many small businesses stuck in a rut. They need to generate sales but they don't have the money to invest." A good bait piece can bridge that gap by generating leads at a very low cost. But what kind of bait piece do you need? How do you write it? And most importantly: What do you do with it once it's done? "Luring Prospects with a Bait Piece" leads the way from inception to promotion so any business can generate an unlimited supply of solid leads at will.
A bait piece can take many forms each specially designed to entice prospects to raise their hand to say "I'm interested", Havens says. "Luring Prospects with a Bait Piece" shows how to plan, develop and promote a bait piece to flood your businesses with new prospects. The report is available from Havens Communications free of charge. Havens explains the report itself is a bait piece. "Bait pieces are so easy and effective," he says "they are a dream for DIY (Do It Yourself) marketers to create and implement. Even better, a good bait piece draws prospects like flies to honey and there are lots of ways to promote them while spending very little."
"The problem is, when times get tough, the first item on the budget to get cut is marketing. Nothing could be a bigger mistake." claims Havens. "The savvy thing to do is increase your efforts to generate more business rather than hide in the sand or wait for the politicians to stimulate the economy.
Noting how some have compared our current economic troubles to the Great Depression, he points out many people don't realize great fortunes were made during the Great Depression. Those fortunes were not created by government programs but by small businessmen aggressively pursuing new customers.
The versatility of a bait piece makes it an excellent tool for generating huge amounts of new business. But creating a great bait piece only takes you so far.
The tendency to ascribe to the "Build it and they will come" attitude ends up hurting many in business. Whether the idea is applied to an entire business, a new location, or a web site, just "building it" often comes up short.
"By all means, build a better mousetrap... then market the stuffing out of it." says Havens. He maintains promotion is a key element for the success of any bait piece. "Luring Prospects with a Bait Piece" shows how to promote your bait piece for maximum effect. |
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About Havens Communications
Havens Communications combines hard-hitting copywriting with cutting-edge testing and tracking technology to produce Marketing for Measurable Results. Tired of watching small businesses waste money on ineffective marketing, founder and owner Andy Havens began concentrating on marketing methods that can be tracked, measured and improved. His goal is to take the guesswork out of marketing so business owners can make sound judgments based on return on investment rather than gut feelings. Click here to
get your free copy of "Luring Prospects with a Bait
Piece"
Contact:
Andy Havens, Owner
Havens Communications
443-254-3703
http://www.havenscommunications.com
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