One big difference between marketing and marriage is the level of commitment, though some marriages these days actually last longer than some marketing relationships. As in marriage, before anyone walks down the aisle, there is often a relationship involved. And all relationships have to start somewhere. This article discusses three ways to "engage" your prospects. In other words, we are going to consider marketing in terms of dating with three proven principles to get that relationship going. Principle number 1) Make Them Your Knight in Shining Armor Guys, put your gender aside for a moment. You are a damsel in distress. You need the help of a big strong Knight to come to your rescue. What does this mean in marketing terms? Simply this... Ask your prospects for their help. How you do this depends on your sales process. One of the easiest ways is to add a poll to your website so you can ask for help to find out how you are doing. The key here is to take a real interest in your visitors. Try to get a genuine feel for who they are and what they want. Again the comparison between dating and marketing comes into play as you start to see a prospect as a real person with thoughts and feelings rather than company for an evening. Principle number 2) Become a Brazen Tease Ooooh! Now we're getting into the juicy stuff! For those of you who have yet to drag their mind out of the gutter (too wet down there anyway:-), I'm talking about offering a sample of your wares. The idea here is to give your prospect enough of a taste to get them to want more. Again, keep the commitment as light as possible but do try to get her phone, um, your prospects contact information. Principle number 3) Reveal Your Deepest Secrets Revealing secrets implies a certain amount of intimacy. We are building a relationship here... aren't we? Since when would you go on a date only to hold someone at arm's length? What would happen if you opened up and became vulnerable? Carry that idea to your marketing relationships. No matter what your business, you are probably an expert in your field. Certainly you know more than your prospects - so to them you are an expert. You know what to look for and what to look out for. Tell them. Offer them a special report, a case study, a white paper or some other information that gives them an insider's look at your business. All of these ideas help you develop a true and hopefully lasting relationship with a neverending fountain of prospects. Just like dating, you are not going to build successful relationships with everybody. But if you persistently pursue your prospects chances are you'll find yourself engaged time and time again. The good news is you won't get in trouble for two-timing and you never need a marriage license. How do you put these principles into action? To see how you can be MY "Knight in Shining Armor" visit my home page. When you first arrive you'll think it's like any other home page (well, okay, maybe better than most :-) but when you start to leave... the action begins. One way to "Become a Brazen Tease" and "Reveal Your Deepest Secrets" is to offer a "bait piece". Fortunately for you, I've just released a special report showing you how to do just that. For your free copy of my latest report "Luring Prospects with a Bait Piece" here
Andy Havens helps businesses develop better relationships with their prospects and clients. He coaches, consults, as well as offers copywriting services. Download a complimentary copy of his latest report "Luring
Prospects with a Bait Piece" here.hostgator
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