You probably already know that writing and distributing articles is a great way to get your message out and drive targeted traffic to your website but how do you compete with the thousands of other articles out there?
If you want to get your article noticed above all the others, you must have a compelling title that grabs the readers attention and demands that they click into your article to read more!
Of course, writing a compelling title is easier said than done, but there is one type of title that always works – can you guess what that is?
Right! It’s a question, but not just any kind of question will do. You need to have an open ended question, one that the reader can’t answer on his own and combine that with a benefit. Get these two things right and you’ll get a lot more “eyeballs” on your article.
Asking The Right Kinds Of Question
In order for your title to invoke curiosity and compel the reader to click into your article, you need to ask what is called an open ended question.
This is a question that requires more than just a short one word answer. A question that gets the reader to think. A question that you know the reader probably doesn’t know the answer to, but really would like to find out.
Which title below would be more compelling to you?
Can You Lose 10 Pounds By Eating A Combination Of Foods?
Or
Which Delicious Combination Of Foods Can Help You Lose 10 Pounds In 10 Days?
The first could be answered with a simple yes or no but the second is more thought provoking and harder to answer. Any reader that wants to lose 10 pounds by eating a delicious combination of foods is sure to want to investigate your article further.
Also, you will notice that in the second title, I have included a benefit (actually there are 2 benefits) and that is what I call the “secret sauce” that makes your title irresistible.
The Special Sauce – The Benefit
Asking a question in your title is great, but if you really want to hook the reader in, you need to also include the benefit that he will get from reading your article.
Now, a lot of people get confused between features and benefits. A feature is something that your product or service has like a retractable power cord on a vacuum or a service that submits to 500 article directories.
The benefit is more emotional – it describes what’s in it for the reader. Like “no more fiddling with power cords” or “hundreds of back links at the click of a button”.
So, in the two titles above, I have included the benefit of the combination of foods being “delicious” as well as the benefit of losing 10 pounds in 10 days.
Also, you will probably notice that the title to this article itself lists a benefits which is “drawing in more readers”.
It’s important to note here that you cannot just spit out a title and include benefits that you don’t deliver on later on in the article! You must come through for your reader or you will lose their trust and will never get the click in your resource box (after all, that is why you are writing the article, right?).
It is critical that you deliver the answer to the question and show them how they can realize the benefits inside your article body.
How To Come Up With Good Open Ended Questions
So now you’re probably thinking about the next article you want to write and how you can formulate a good open ended question for the title.
Think up some statements about the subject of your article and try to apply the following to the beginning:
How To ….
Do You Know …
What Are …
See if you can work your subject into a question, but remember it must be an open ended question because this is what will entice the reader to click into your article so that he can find out the answer! And, of course, if you can include that benefit then you’re title is sure to be a winner!
You can find out more about article marketing and getting traffic to your website at Website Promotion Blueprint where you will find tips on getting the right kinds of back links as well as real life case studies that will help you get your website ranked and bringing in free targeted traffic. justhost coupon
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